Unlock the power of strategy, creativity, and analytics with a bachelor’s degree in Marketing from UVU’s Woodbury School of Business. Our hands-on, industry-focused program prepares students to lead in a rapidly evolving marketplace. You’ll learn to analyze real-time market conditions, develop targeted campaigns, and build compelling brand strategies across both traditional and digital platforms. From customer-centric sales techniques to product management best practices, students gain the tools to create value and drive results. With opportunities to lead team-based projects for real clients and present insights to stakeholders, you’ll graduate with the practical experience and professional confidence to stand out in any marketing role.
What can you do with a degree in marketing?
Success in marketing comes from hands-on experience. Green House, UVU’s student-run digital marketing agency, gives students the opportunity to build real-world skills in SEO, brand development, social media management, PPC advertising, and more.
Working with local businesses, students gain insights into consumer behavior, brand strategy, and data-driven marketing. They’ll build a portfolio of real projects, expand their professional network, and develop the confidence to thrive in a competitive industry. Green House equips future marketing leaders with the expertise to launch successful careers.
The Marketing Association at UVU helps students gain real-world experience, grow their network, and stay current on industry trends. With over 400 members, the club hosts guest speakers from top companies like Nike, Aptive, Enhanced AI, and Deseret News—offering insights on everything from retail marketing and AI to social media and career growth. Students also enjoy company tours, mentoring opportunities, and fun events like pizza socials and hands-on workshops. Whether you’re looking to sharpen your skills, meet industry pros, or connect with fellow students, the Marketing Association is a great way to get involved and get ahead.
The Alan Hall Marketing & Sales Invitational is a high-energy competition designed for high school students ready to explore business and marketing at the next level. Participants put their skills to the test in areas like marketing strategy, sales, design, resume building, and personal branding—all while competing for scholarship awards. This event offers more than just competition; it’s a chance to gain real-world experience, connect with Woodbury School of Business faculty and students, and discover how a business degree can lead to exciting career opportunities. With networking, hands-on activities, and a taste of campus life, the Invitational is the perfect first step for future business leaders.
