The Marketing Department offers students three different tracks each providing a theoretical
and in-depth professional preparation in the field. The first is the Marketing Management
track which provides a broad base of experiential classes and the most flexibility
in scheduling for employed students. The second is the Digital Marketing track which
provides courses in internet marketing, social media, and web analytics. The newest
track is Sales which prepares students for a career in sales with courses in personal
selling, sales management, and sales analytics. Whichever track is chosen, a professional
internship is highly encouraged.
What can you do with a degree in marketing?