UVU'S
image of a logo for the 2024 alan hall marketing and sales invitational hosted by utah valley university

for high school students
interested in studying business

October 11, 2024
9 a.m. - 1:30 p.m.

Save Your Spot

picture of many students in the quad overlayed with a few close up

You won't want to miss this!

Test your marketing skills against the top local high school marketing students. Learn about UVU’s Marketing Program, other business degrees, and applicable careers! Lunch, networking, and fun provided. Scholarships available to competition winners.

Join us for friendly competition, scholarship opportunities, and to learn about the doors a degree in business can open for you!

Who

High school DECA or FBLA students, high school students taking business classes, or any high school students interested in studying business are invited.

What

Marketing case and presentation competition for high school students.

When

Friday, October 11, 2024, 9:00 a.m. -1:30 p.m.

Where

Scott C. Keller Business Building at UVU
800 W University Pkwy, Orem, UT 84058

Why

Gain valuable marketing and presentation experience with a real-world case from our competition partners.  Compete to win scholarships and cool prizes.

Scenes from past Freshman Convocation

SPONSORS

Rise Bar Logo

FatCats All Out Fun Logo

Ski Utah Logo

Marketing Case Study Competition

Hosted by Dr Ryan Schill

[email protected]

Teams of 4 students

 

Case Challenge 

Details of the case are posted below ("view competition details"). Teams will be presented with a marketing problem to solve. The winning team will be selected based on the creativity, feasibility, and effectiveness of their marketing plan.

VIEW COMPETITION DETAILS    Register Today

Stack of poloroids fanned out, a smiling boy on one and a smiling girl on the other

Sales Competition

Hosted by Professor Rita Adamson-Schwisow

Contact: [email protected]

The sales presentation competition will be designed around a business challenge faced by our sponsor for this competition. 

 

View Competition Details and Guidelines Here

 

A group of students standing on campus talking happily

Resume Competition

Hosted by Dr. Kimberli Lawson

[email protected]

Individual Competition: Submit your resume to Dr. Kimberli Lawson ([email protected]) by 11:59 p.m. on October 10

Instructions:

Tailor your current, personal resume for a Customer Service Representative position for FatCats. Evaluate their list of duties, responsibilities, skills, and qualifications, and target your resume towards some of their requirements. You want to show that your current skills and abilities align as much as possible with the open position. You should be reworking your actual resume, not creating a fictitious resume.

Competition Details and Guidelines Here

Elevator Pitch & Interview Competition

Hosted by Prof. Jessie Doty

Individual Competition

Elevator Pitch:

Your job is to pitch yourself in a professional but memorable way within 60 seconds. 

All contestants who enter the elevator pitch are also automatically participating in the interview competition. You will begin your interview with your elevator pitch.

As you enter the room, greet the interviewing judges, and then deliver your 60-second elevator pitch.


Interview:

Your task is to present yourself professionally during a 5-minute personal job interview. Tailor your resume and pitch for a Customer Service Representative position at FatCats. You want to show that your current skills and abilities align with the open position.   All contestants who enter the interview competition are also participating in the elevator pitch competition. You will begin your interview with your elevator pitch.

 

Scenes from past pancakes with President Tuminez

Artwork Design Competition

Hosted by Dr. Yunmei Kuang

[email protected]

Team or Individual Competition

Submit your artwork to Dr. Yunmei Kuang ([email protected]) by 11:59 p.m. on October 9 to be considered.

 

We are excited to announce an artwork design competition to promote our Alan Hall Marketing and Sales Invitational! This year, the artwork will be featured as a sticker. We are seeking creative and unique designs that capture the essence of UVU values and the event itself. Winners will be announced during the UVU Marketing Invitational. 

Competition Details and Submission Guidelines Here

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Product Design and Advertising Competition

Hosted by Professor Brigham Griffinand Kamal Ahmmad, PhD 

[email protected]

[email protected]

Teams of 3 to 6 students

 

This is a creative group project. This will take 1 hour from start to finish. 

You will be in a room along with several groups from various schools. After you are seated, you will all receive instructions from the judges.  Each group will be assigned a group number and a different industry/product category. You will be playing various roles as you move your new product through the product marketing process. Your first task as a group will be to brainstorm and think of a new product that will meet a specific need for a market segment within the industry that will be assigned to you. You will then build a prototype of that new product. Finally, you will need to develop a creative pitch to sell this new product you have built.

 

View Competition Details and Guidelines Here

 

A group of students standing on campus talking happily

Social Media Competition

Hosted by Dr Diego Alvarado Karste and Dr Swapnil Saravade

[email protected]

[email protected]

Teams of 1 to 5 students

 

Details of this competition will be presented at 9:30 a.m. on the day of the competition, after the opening ceremony. Essentially, this competition will be a content creation challenge where individuals or teams will have to create a fun and engaging social media video post to promote the competition sponsor, and post their video on TikTok, Instagram, or a similar digital media platform.

 

View Competition Guidelines Here

Scavenger Hunt

Hosted by Alyse Utley
[email protected]

Individual Competition

 

During the conference, students will have time to explore the Keller Building and some of the unique centers in the Woodbury School of Business and take a self-guided tour of the following stations:

 

  • Green House - UVUs on-campus ad agency
  • SMARTLab - UVU’s world-class on-campus neuromarketing lab (we read brainwaves)
  • Women in Business Impact Lab
  • Woodbury School of Business Advisors - how to get a degree in business
  • Artwork Voting
  • Professional Sales Program - Why sales might be the career for you
  • Entrepreneurship Institute
  • MBA Office
  • Money Success Center
  • Academic Tutoring
  • Woodbury School of Business Writing Lab
  • UVU Application Station
  • Reserve Officers’ Training Corps (ROTC)

 

Scenes from past pancakes with President Tuminez

Marketing Breakout Sessions

10:00 a.m. - Vallejo Auditorium (1st Floor of KB)
Professor Gary Johnson
Topic: Sales, Marketing, and Entrepreneurship – Which one is right for you?
 
What they will learn: In this session we will discuss THE most important business skill, what makes it so important, and the best way to develop it.  We will also discuss the differences (and similarities) between Sales, Marketing, and Entrepreneurship – including clarifying many common misconceptions that people have about these three different, but related, fields of study. 
 
 
___________
 
 
11:00 a.m. - Vallejo Auditorium (1st Floor of KB)
Professor Diego Alvarado-Karste
Topic: Influence and Influencers: How it works and why it matters.
 
What they will learn: In this session we will play an influencer game to learn how people influence others, the effect that this influence has on consumer choices, and why this influence matters. We will also explore the different influence theories that explain why influence marketing works. We will finalize analizing the profitability of influencer marketing and the social media platforms in which influencers shine.
 
___________
 
12:00 p.m. - Vallejo Auditorium (1st Floor of KB)
Professor Kamal Ahmmad
Topic: See, Learn, Buy: How Brands Shape Your Mind and Influence Your Choices.
 
What students will learn: In this session, we will explore how brands use psychological theories to influence our decision making. You’ll learn how advertisers strategically engage your senses, create emotional connections, and build associations that make brands memorable. We will dive into how techniques like perceptual cues and conditioning shape your attitudes and decisions, revealing the psychological strategies that turn ads into powerful tools for driving brand loyalty and subtly influencing your everyday choices.

Scenes from past country western night

groups of students talking happily

Event Day Schedule

Friday, October 11

8:30 a.m.
Registration and continental breakfast
Scott C. Keller Business Building (KB)
Utah Valley University 
800 W University Pkwy, Orem, UT 84058
9 a.m.
Welcome
Vallejo Auditorium (KB 101)

9:30 a.m.
Competitions begin
Various rooms within the KB
12:30 p.m.
11:45 a.m. - 1 p.m.
Lunch
KB 401
1:00 p.m.
Awards ceremony
Vallejo Auditorium (KB 101)

1:30 p.m.
Depart

Have fun. Compete. Learn about marketing!

The competitions that will require prior team preparation will be the Marketing Case Competition, Sales Presentation Competition, and Art Design Competition, which we will post 2 weeks in advance.  The resume competition and Interview/personal pitch competition will require some individual preparation to customize a resume and elevator pitch to suit our sponsor job description, which we will provide 2 weeks before the event. The rest of the competitions will be presented and completed on the day.

In between competitions, the students will enjoy exploring the Keller Business Building in the form of a Scavenger Hunt,  visiting our Smartlab, Greenhouse, Professional Sales Program, MBA Office, Money Success Center, Academic Tutoring, WSB Writing Lab, UVU Application station, Women in Business Center, and also enjoy various games, karaoke, treats, soda bar, froyo, photo wall, etc.

REGISTER NOW

Competition Locations

Marketing Strategy Case Competition

Beginning @ 9:30 a.m.
KB 302, 306
30 mins. per round
Max. team size: 5 participants
Scholarships available for 1st place 
More information

Resume Competition

Beginning @ 9:30 a.m.
KB Writing Lab (2nd floor)
1 hour per round
Individual competition
More information

Elevator Pitch & Interview Competitions


Elevator Pitch

Beginning @ 9:30 a.m.
KB 355-367



30 mins. per round
Individual Competition
More information

Interview

Beginning @ 9:30 a.m.
KB 355-367



30 mins. per round
Individual Competition
More information

Artwork Design Competition

Beginning @ 9:30 a.m.
KB 104
(Wright Classroom)
Must prepare prior to event
Max. team size: 3 participants
More information

Product Design & Advertising Competition

Beginning @ 9:30 a.m.
KB 360, 362
1 hour per round
Max. team size: 5 participants
Scholarships available for 1st place
More information

Sales Presentation Competition

Beginning @ 9:30 a.m.
KB 346, 348
1 hour per round
Max. team size: 5 participants
Scholarships available for 1st place
More information

Social Media Competition

Beginning @ 9:30 a.m.
KB 102
1 hour per round
Max. team size: 5 participants
More information

Scavenger Hunt

Beginning @ 9:30 a.m.
1st & 4th floors of KB
Gift card to FatCats available to the first 100 students who turn in their scavenger hunt card
More information

Marketing Bootcamp Mini Lecture Series 

10:00 a.m.
KB 101 (Vallejo Auditorium)
 
 
 
 
 
 
 
 
 
 
11:00 a.m.
KB 101 (Vallejo Auditorium)
 
 
 
 
 
 
 
 
 
 
 
12:00 p.m.
KB 101 (Vallejo Auditorium)
 


Professor Gary Johnson
Topic
: Sales, Marketing, and Entrepreneurship – Which one is right for you?
 
What they will learn: In this session we will discuss THE most important business skill, what makes it so important, and the best way to develop it.  We will also discuss the differences (and similarities) between Sales, Marketing, and Entrepreneurship – including clarifying many common misconceptions that people have about these three different, but related, fields of study. 


Professor Diego Alvarado-Karste
Topic:
Influence and Influencers: How it works and why it matters.
 
What they will learn: In this session we will play an influencer game to learn how people influence others, the effect that this influence has on consumer choices, and why this influence matters. We will also explore the different influence theories that explain why influence marketing works. We will finalize analizing the profitability of influencer marketing and the social media platforms in which influencers shine.
 
 
Professor Kamal Ahmmad
Topic:
 See, Learn, Buy: How Brands Shape Your Mind and Influence Your Choices.
 
What they will learn: In this session, we will explore how brands use psychological theories to influence our decision making. You’ll learn how advertisers strategically engage your senses, create emotional connections, and build associations that make brands memorable. We will dive into how techniques like perceptual cues and conditioning shape your attitudes and decisions, revealing the psychological strategies that turn ads into powerful tools for driving brand loyalty and subtly influencing your everyday choices.