The determination, talent, and drive within the Woodbury community is astounding. Alumnus Ben Perkins, founder of &Collar, recently spoke in the Halladay Lecture Series on campus and we were glad to have him back!
Ben founded his company at UVU, creating a revolutionary dress shirt line. His involvement with the Entrepreneurship Institute led to numerous pitch competitions, which provided funding for the growing business. It was at UVU that the initial marketing videos were produced, creating a brand that continues to create entertaining and informative marketing content.
&Collar has run two successful Kickstarter campaigns and now manufactures its products all over the world. Ben had two tips for aspiring entrepreneurs: build a good team, and set specific objectives. Specifically, he suggested that entrepreneurs hire better than themselves and for specific needs, and that specific metric goals lead to specific results.
To learn more about &Collar, visit https://andcollar.com.
