James Endicott

James Endicott is the managing partner and founder of Serento Ventures, a privately owned early stage investment firm.  James is also currently the founder of IPO, a multi-channel business and consumer data company. Prior to Serento Ventures, James founded and held multiple executive operating positions with Exact Wave, Qualified Address, Shipease, and List Data. James is also a serial entrepreneur, public speaker, and currently sits on multiple for-profit and NGO boards. James has been the recipient of a number of awards, which include being named top 40 Under 40 in Utah—twice—and being a finalist for the prestigious Ernst & Young Entrepreneur of the Year Award. James has been featured in a number of publications including Forbes and Inc. magazine. James earned a BA from Brigham Young University and an MBA from the University of Utah. James lives in Lindon, Utah with his wife Beverly and is the proud father of four children.