About Scott
It would take the statistical capabilities of a cutting-edge company like Qualtrics
to measure all of Scott M. Smith’s accomplishments. It’s lucky, then, that Smith co-founded
that company, run by two of his sons and recently sold to SAP for $8 billion. Following
a PhD at Penn State he pursued an academic career in the BYU Marriott School of Management
for more than 30 years, during which his books and publications on marketing and statistics
became seminal, oft-cited works. He’s been a Fulbright Scholar in Moldova and received
awards for his articles, papers, and research. However, Smith’s service extends beyond
academia. He and his wife, Karen, have served missions for the Church of Jesus Christ
of Latter-day Saints in Hong Kong and Jerusalem, where they coordinated humanitarian
services, and have been ordinance workers in the Provo and Hong Kong temples. Smith
is a member of the Board of Trustees at Utah Valley University and a supporter of
the Huntsman Cancer Center, UVU, and BYU. Together he and Karen have nine children,
30 grandchildren, and one great grandchild.