April Lane
Digitally Transforming the Shopping Experience
About April
April Lane is a Director of Marketing and Product Management in the Physical Stores division
of Amazon. Prior to this role, she led the Perishables, Private Label and Pickup
business for AmazonFresh and Prime Now. April has held several leadership roles during her nine year tenure at Amazon, including:
Category Leader for Dairy, Meat, Seafood and Frozen for AmazonFresh, Category Leader
for Amazon Handmade, Head of Marketing for AmazonFresh, and Divisional Merchandising
Manager for Sporting Goods. Prior to Amazon, April held strategy roles at Limited Brands and Nike after beginning her career at The
Boston Consulting Group, where she specialized in Retail.
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Lecture
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