About Soren

Soren Halladay has been with PEG Development for six years.  He is currently the company’s Chief Investment Officer and is primarily responsible for overseeing and implementing the company’s overall investment strategy.  PEG primarily focuses on ground-up apartment and hotel development in urban and “suburban/urban” markets along the Wasatch Front.  PEG also has and continues to develop other types of asset classes (office, retail, industrial, student housing) and acquires existing buildings for value-add opportunities.  

Soren is an extremely happily married individual and has five wonderful and very active children.  Soren met his wife Kim while they played different sports at BYU – Soren played football and Kim played soccer.  Soren considers his hobbies depending on his stage in life – currently his life is his somewhat-young family’s and his hobbies consist of soccer, football, basketball, baseball, Disney, and reading elementary and jr high level books.  He occasionally goes on “relaxing” jogs with his wife. 

Lecture