About Joseph

Joe is passionate about empowering PEOPLE and BUSINESSES and he has helped build 7 companies in various industries ranging from education to consumer products. He is the former President of Owlet Baby Care, Inc, a world leader in infant health monitoring. Previous to Owlet Baby Care, Mr. Atkin was the Chairman and CEO of GOAL ZERO, the world leader in portable solar products, since joining the company at inception in 2009. He successfully grew revenues from $0 to nearly $40M in 4 years and led the sale of the company in 2014 to NRG Energy (NYSE: NRG). Prior to joining GOAL ZERO, Mr. Atkin worked for Sorenson Capital, a $700M private equity firm located in Utah. His responsibilities at Sorenson Capital included various strategic consulting and operational projects with portfolio companies. One of those companies was the #1 LAP-BAND surgery network, American Institute of Gastric Banding, where he served as Vice President of Marketing and oversaw the launch of a successful new brand and multi-million dollar direct response marketing campaign. Mr. Atkin is an experienced entrepreneur, having worked in various industries such as Private Equity, Investment Banking, Real Estate, Education, Healthcare, Retail, and Consumer Products. He is multilingual and has many years of international work experience in Chile, Costa Rica, and Austria. Mr. Atkin has performed strategic consulting projects for Black & Decker and Intel. He has served as a CEO, President, CFO and VP of Marketing for several businesses ranging from $1 to $70 million in revenue and has raised over $500 million in equity. Mr. Atkin received a Master of Business Administration and a B.S. in Economics from Brigham Young University. He is married to Jamie Atkin and they have four children, ages 4 to 10.