Rachel Parcell is one of the top fashion bloggers and online influencers in the industry. She was able to successfully monetize her blog, Pink Peonies, and has created two successful businesses through a genuine love of fashion, connecting with women and hardwork. In 2011 she began sharing her daily outfits as a style journal and linked to where she purchased everything. Affiliate networks started taking note of Rachel and her blog. She has been known to drive over 1 million dollars in sales to a single retailer in a single day. Her audience is loyal and engaged. She is best known for her high conversion rates and selling power. 

Rachel recognized that power and four years ago made the decision to fulfill a lifelong dream — she created a clothing line, self titled Rachel Parcell. She was the sole investor and started what now is a widely successful brand sold on Nordstrom.com and Nordstrom stores across the US from her kitchen table while she was pregnant with her second child. 

She has and continues to secure brand campaigns to market on her social channels and website with some of the largest brands in the nation. Amazon, Nordstrom, Proctor and Gamble and Aveeno to name a few. 

Rachel was named Utah’s Top Social Media Influencer in 2018. In 2019, her business was named top 10 Start-Ups to Watch by Utah Valley Magazine. 

Rachel is married to Drew Parcell, a UVU alum who is an entrepreneur and successful commercial real estate developer. Together they have two adorable children and another on the way.