About Derek
Derek and his sister, Co-founder and Chief Visionary Officer Melanie Huscroft, founded
Younique in September 2012. The pair envisioned a mission-first company designed to
support The Younique Foundation, which brings healing and hope to survivors of childhood
sexual abuse.
After 12 years of developing software for top players in the direct sales industry,
Derek sought to capitalize on the untapped potential he saw to improve the direct
selling business model. Derek’s passion is providing a simplified digital experience
in a traditional sales environment. With Younique, this is achieved by social selling
and virtual parties instead of traditional home parties. He loves creating simple
but powerful mobile technology, empowering Younique Presenters to run an entire business
anytime, anywhere, from the convenience of a mobile device.
Derek emphasizes the corporate motto is to “Keep it simple, keep it special.” This
means choosing technology because it’s powerful in achieving the Younique Presenters’
goals, not just because it is popular. The roles Derek treasures most in life are
those of husband and father of five. His faith and his family come first in his life.