Wolverine Pride is a program initiated by employees of UVU, for the employees of UVU, to promote school pride and spirit among employees, especially faculty and staff. This elevation of school pride is accomplished through activities, communication, and spirit building. The program provides incentives and coordinates with students, faculty, departments, and administration to promote and increase employee attendance at athletic events, events from the school of the arts, and other university-sponsored events.

Among the objectives of WOLVERINE PRIDE are:

1. To promote wearing UVU- branded apparel on campus. All of us prefer to not see attire from other schools!
2. To promote wearing of  UVU Apparel off-campus, both as staff and alumni.
3. To support school-sponsored events, athletics, concerts, plays, academic conferences etc.
4. To appropriately brand institution offices, hallways, dining areas, and other campus areas of campus.
5. To increase employee and staff attendance at UVU Athletic Events.