Building a Business on Amazon: From Concept to Scale

Building a Business on Amazon: From Concept to Scale

If you want to build a successful business on Amazon or you want to scale your Amazon business, this FBA (Fulfillment By Amazon) course is for you!!!

  • When: January 16 to May 15 – 2 hours each month
  • Cost: $100 for the entire course!
  • Where: UVU Business Resource Center – 815 W 1250 S – Orem

Facilitator: Ben Wood – CEO of Angora (100+ Brands Launched!)

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Course Outline!

Week 1 – Thursday, January 16 from 6 to 8 PM

Introduction---- What is Amazon and why it’s the largest e-commerce platform globally? Why the model works: Key drivers of Amazon's success (e.g., customer-centric approach, logistics infrastructure, seller network). How big is the opportunity (Market statistics and revenue potential)? Why Amazon over others?

Module 1: Product Research

  • Identifying Opportunities and Metrics for Success
  • Exploring Sub-Categories for Market Analysis
  • Product Design and Development

Week 2 - Thursday, February 20 from 6 to 8 PM

Module 2: Product Sourcing

  • Factory Outreach and Communication
  • Vetting Factories for Quality and Reliability
  • Managing Purchasing and Supply Chains
  • Freight Forwarding and Importing

Week 3 - Thursday, March 20 from 6 to 8 PM

Module 3: Product Launch

  • Developing Creative Assets
  • Leveraging Amazon Programs (Vine Program)
  • Inventory Management During Launch
  • Amazon PPC Launch Campaigns

Week 4 - Thursday, April 17 from 6 to 8 PM

Module 4: Product Management

  • Inventory Replenishment and Reordering Strategies
  • PPC Management and Optimization for Long-term Growth
  • Product Design and Iteration
  • Tracking KPIs and Analyzing Business Performance

Week 5 - Thursday, May 15 from 6 to 8 PM

Module 5: Scaling Your Amazon Business

  • Scaling Marketing and Sales Channels
  • Plugging in key members to manage and scale your e-commerce business

Course Summary