ATLANTA, Ga. (May 15, 2018) – IMG College Licensing today announced it has reached a multiyear agreement with Utah Valley University (UVU) to manage its domestic trademark licensing program through July 2028, effective immediately.
Through the partnership, UVU will gain access to the leading brand protection, brand management, and brand development services provided by IMG College Licensing. The university's partnership with IMG College Licensing will also allow its licensing program to align with best-in-class licensees, tap into key retailers, access exclusive retail intelligence, and participate in a range of retail marketing programs.
"Utah Valley University is one of the fastest growing, premier educational institutions in the country and boasts a rapidly rising Division I athletic program," said Brian White, IMG College Licensing's VP of New Business Development. "We look forward to partnering closely with UVU to maximize its brand presence in the state of Utah and beyond."
UVU joins other top college brands represented by IMG College Licensing, including the Western Athletic Conference and conference peer New Mexico State University.
"We are excited to leverage the resources, relationships and expertise of IMG College Licensing to help us grow the UVU brand," said Matthew Chambers, Licensing Manager at UVU. "In addition to providing best-in-class merchandise to Wolverine fans, we look forward to telling the UVU story and connecting with consumers through our licensed products."
IMG College Licensing currently represents the trademark licensing rights of nearly 200 colleges, universities, bowl games, athletic conferences, the NCAA, the College Football Playoff and other college sports properties.
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About Utah Valley University
UVU is the largest public university in the state of Utah, home to more than 37,000
students and over 220,000 current alumni. Offering one of the nation's most innovative
"dual-mission models" in higher education, UVU combines rigorous academic programs
and faculty-mentored research with engaged learning, while also maintaining access
for vocational programs that serve the regional community. While transforming education,
Utah Valley University has continued to flourish in making education an affordable
option for all students and has preserved its primary focus on student success.
Utah Valley University is an NCAA Division I athletics program, currently positioned with both the WAC and Big 12 conferences. With 16 intercollegiate teams and over 330 student athletes, Utah Valley Athletics prides itself on fostering student-athletes who personally strive for academic and competitive excellence. By challenging skill development and confronting elite athletic programs around the nation, the Wolverines are building UVU into one of the premiere programs embarking on a successful future.
For more information, please contact:
Scott Trotter, Sr. Director of Public Relations
(801) 863-6807 or [email protected]
Matthew Chambers, Licensing Manager
(801) 863-7628 or [email protected]
About IMG
IMG is a global leader in sports, fashion, events and media, operating in more than
30 countries. The company manages some of the world's greatest sports figures and
fashion icons; stages hundreds of live events and branded entertainment experiences
annually; and is a leading independent producer and distributor of sports and entertainment
media. IMG also specializes in sports training and league development, as well as
marketing, media and licensing for brands, sports organizations and collegiate institutions.
IMG is part of the Endeavor (formerly WME | IMG) network.
For more information, please contact:
Tammy Purves, IMG College Licensing
(404) 932-3266 or [email protected]
Mike Scanlan, IMG
(216) 436-3544, [email protected]