The LoveLoud Festival at UVU’s UCCU Ballpark in August was an event not to be easily forgotten. And many hope it won’t be. 

Created by Dan Reynolds, frontman of Grammy-winning rock band Imagine Dragons, LoveLoud drew 17,000 fans to the ballpark for the six-hour benefit concert. Reynolds says he plans for it to be an annual event. 

The focus was to show support for the local LGBTQ+ community. The fest’s official website says the show was created to “help ignite the relevant and vital conversation of what it means to unconditionally love, understand, accept, and support LGBTQ+ youth in an effort to keep families together.” Proceeds from the festival went to support affected youth with unsupportive homes and families. 

Neon Trees co-headlined the concert, and the two groups were joined by Krewella, Nicholas Petricca of Walk the Moon, Joshua James, and Reynolds’ wife Aja Volkman.  Inspirational and motivational speakers interspersed their messages with the music.