Before an audience comprised of the institution’s faculty and staff, Utah Valley University (UVU) announced today its first comprehensive campaign, an across-the-board fundraising initiative aimed at supporting Vision 2030 to meet the educational and workforce needs of our community, state, country, and world.

“We would like to announce the launch of our EverGREEN campaign,” UVU Vice President of Institutional Advancement Kyle Reyes said. “No doubt, there are some trees that lose their leaves, and yet, there’s something about the evergreen tree that remains true, verdant, and green throughout. There’s something about that with UVU’s DNA — with who we are. We’re going to stand here continually for our students.”

The EverGREEN campaign will be announced publicly on Saturday, Oct. 22. The campaign will impact every area of campus, from academics and athletics to student life and engaged learning.

Watch the full announcement below.