In today’s information-rich world, being able to evaluate the reliability of sources is crucial. With the rise of misinformation, it’s more important than ever to assess the credibility of the information we consume. The SIFT method—and no, it’s not for baking—helps you do just that.

What is the SIFT Method?

The SIFT method stands for the following:

• 1. Stop before you read
  2. Investigate the source
  3. Find better coverage
  4. Trace claims and context

 

Here’s a breakdown of each step:

1.  Stop Before You Read

Before reading an article or watching a video, pause and ask yourself these questions:

• Do you recognize the website or the source of the information?
• What do you know about the author or publisher’s reputation?
• How does the headline make you feel? Are you reacting emotionally?

Headlines are often designed to evoke strong emotions, which can cloud your judgment. If you’re unsure about the source, move on to the next step: investigating the source.

2.  Investigate the Source

Take time to examine the origin of the information:

• Who is the author, and what are their credentials?
• What is the mission or editorial policy of the website or publisher?
• What’s the purpose of the article— to inform, entertain, or provoke?

If the source lacks transparency or if its agenda seems questionable, it’s worth finding more reliable alternatives.

3.  Find Better Coverage

One source isn’t always enough. Cross-check the information with other credible sources:

• Do other reputable outlets support or dispute the claims?
• Is there a consensus among trusted sources?

By looking for additional sources, you can verify the accuracy and reliability of the information. If multiple reputable sources agree, the information is likely more reliable.

4.  Trace Claims and Context

If an article cites studies or quotes experts, follow up on those sources:

• Are the claims supported by credible, original research?
• Are quotes accurately represented, or have they been taken out of context?

Tracking down the original source will help you ensure the information is not cherry-picked or manipulated to fit an agenda.

 

Why the SIFT Method Matters

With the vast amount of content available online, it’s easy to fall for misleading or biased information. The SIFT method empowers you to critically assess sources and rely on well-supported, accurate content. It’s important to be an educated consumer of media and information, whether it’s on social media, a research article, or in your day-to-day life, to help you separate fact from fiction. If you’re ever unsure, don’t hesitate to ask a librarian or visit the Research Help Desk for guidance—they're here to help.