The Gary R. Herbert Institute for Public Policy and the Center for National Security Studies (CNSS) at Utah Valley University (UVU) announced a partnership with Provo start-up SureMark™ Digital Identity Services (SureMark™ Digital) launching a pilot project that will work to combat deepfake AI in elections. AI deepfakes pose a significant and growing risk for negatively influencing the 2024 elections. The pilot project’s scope will include candidates seeking one of Utah’s four congressional seats and the open senate seat by giving the candidate the ability to authenticate their digital identity for free. Voters can use a free browser plugin to verify the candidate’s digital content. Students and faculty with the Herbert Institute and CNSS will follow the pilot program evaluating the impact AI deepfakes may have on Utah’s elections. The pilot will run Jul. 2024 until the winning candidates are sworn into office in Jan. 2025, and include academic panels and white papers.
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