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Kamal Ahmmad

Faculty Member

Dr. Kamal Ahmmad

Biography

Kamal Ahmmad is an Assistant Professor of Markeitng at Woodbury School of Business. He earned his doctorate in marketing at Washington State University. He also earned an MBA in supply chian systems at North Carolina A&T State University. Prior to starting his graduate education in USA, he worked in Bangladesh Bank as Assistant Director for two years. His research focuses on consumer health and welfare issues that have public policy implications. His research essentially bridges the gap between marketers and public policy makers.

Education

PhD, Washington State University, 2022

Major: Marketing

MBA, North Carolina A&T State University, 2017

Major: Supply Chain Systems

BBA, University of Dhaka, 2012

Major: Marketing

Teaching

MKTG 3620

Consumer Behavior, Spring 2025

MKTG 3620

Consumer Behavior, Spring 2025

MKTG 3620

Consumer Behavior, Spring 2025

Presentations

Ahmmad, Kamal , Associaton for Consumer Research, "Ontological Insecurity And Consumer Resistance To Novel And Transformative Consumption", Seattle. (October 27, 2023)
Ahmmad, Kamal , Marketing and Public Policy Conference, "Too much of a Bad Thing? Uanticipated Consequences of Cigarette Graphic Health Warnings on E-cigarette Attitudes, Motivation, and Purchase Intentions", AMA, Austin, TX. (June 22, 2023)
Ahmmad, Kamal , 6th International Teaching Forum, "Integrating Public Policy Issues Into Business School Udergraduate Curriculum", Woodbury School of Business, Woodbury School of Business. (March 17, 2023)

Scholarly/Creative Works

Ahmmad, Kamal , Harrold, Mycah , Array, EL , Perkins, Andrew , (2024) "The effects of awe‐eliciting experiences on consumers' aversion to choice ambiguity" (vol. January 26, 2024). United States: Wiley. https://onlinelibrary.wiley.com/doi/full/10.1002/mar.21976
Ahmmad, Kamal , Howlett, Elizabeth , Perkins, Andrew , (2023) "Into the Matrix_ Collecting Psychometric Data from Consumers Immersed in Virtual Worlds" (Issue: May2023, p1-18. 18p). Taylor and Francis: Journal of Marketing Theory and Practice.
Ahmmad, Kamal , (2022) "Less harmful≠ safe_ Effects of cigarette graphic health warnings on E-cigarette evaluations" . Journal of Marketing Communications. https://doi.org/10.1080/13527266.2022.2093942
Ahmmad, Kamal , (2017) "Inventory management applications for healthcare supply chains" (vol. 6 (3)). International Journal of Supply Chain Management .