Biography
Rasha Qudisat, Ph.D., is the Chief Engagement and Effectiveness Officer at Utah Valley University (UVU), where she leads initiatives that strengthen institutional effectiveness, engagement, assessment, strategic planning, and AI readiness across the university. Dr. Qudisat has built a career dedicated to helping organizations improve outcomes through evidence-based practices and stakeholder engagement.
At UVU, Dr. Qudisat has served in multiple senior leadership roles that have strengthened her expertise in higher education, student success, institutional assessment, and organizational effectiveness. She is the executive sponsor and chair of the University Planning and Advisory Committee (UPAC); the executive sponsor of the Campus Climate and Engagement Committee (CCEC); and the chair of the Campus Climate Core Committee. Before entering higher education leadership, Dr. Qudisat served in national and international research, development, and evaluation roles, including positions with the Ministry of Social Development of Jordan, the Ministry of Planning and International Cooperation, the European Union, and the World Bank. Her work has spanned policy evaluation, monitoring and assessment, and the use of quantitative and qualitative methodologies to inform effective decision-making and national strategy development.
Dr. Qudisat earned her Ph.D. in Educational Assessment and Measurement from Brigham Young University. She is the co-inventor of SEGO, a student engagement analytics system that translates engagement data into actionable insights for faculty and academic leaders. She has been recognized for her expertise in evaluation, strategic planning, and leadership through Women Tech Council Honoree in 2026, Utah’s 40 over 40 in 2024, UVU’s Visionary Leadership Award in 2024, and Utah Business Living Color in 2023. Through her leadership, research, and consulting work, she champions a culture of engagement, belonging, and continuous improvement.
