Matthew Farmer

Faculty Member

Dr. Matt Farmer

Biography

I grew up in Memphis, TN, and I got my undergrad degree nearby at Lambuth University (Jackson, TN). There I majored in foreign languages (German and French), but also took some courses in business topics like economics and finance.

After finishing my undergraduate degree, I got a Fulbright assistantship to teach in Germany for a year, during which time I decided that I quite liked teaching and wouldn't mind making a career out of it. But I also knew that there was not great money in teaching (especially in 2010), so I decided to get an International MBA at the University of Memphis.

A year after finishing my MBA in 2012, I got a job at FedEx as an Inside Sales account executive, covering central North Carolina. In 2015 I moved up to a field sales type role at FedEx, in which I focused on securing new business from space industry customers.

Although I was happy in the sales job, I wasn't happy with the ultimate career path I was on. I missed teaching, and I missed the ability to read, discuss, and write about deep, abstract topics in an environment where intellectual curiosity is encouraged and rewarded. Thus I decided to go back to school one final time to get my PhD in Marketing at the University of Arizona. At long last, after finishing this lengthy endeavor, I graciously accepted a job teaching sales here at UVU.

Education

PhD, University of Arizona, 2021

Major: Marketing

MBA, University of Memphis, 2012

Major: International Management

BA, Lambuth University, 2009

Major: Modern Languages

Teaching

MKTG 459R

Advanced Topics in Marketing, Fall 2024

MKTG 3650

Professional Selling, Fall 2024

MKTG 3650

Professional Selling, Fall 2024

MKTG 3640

Sales Management, Fall 2024

MKTG 3650

Professional Selling, Summer 2024

MKTG 3650

Professional Selling, Summer 2024

Scholarly/Creative Works

Farmer, Matthew , Harding, Dustin , "Artificial Persuasion_ Perceived Benevolence and the Persuasive Power of AI Sales Agents " . Journal of Business Research.
Luri, Ignacio , Kaliyamurthy, Ashok Kumar, Farmer, Matt , (2023) "“Sometime in the future”—The technology entrepreneur as utopian market hero" (Issue: 1, vol. 23). Marketing Theory. https://journals-sagepub-com.ezproxy.uvu.edu/doi/full/10.1177/14705931221137729
Warren, Nooshin , Farmer, Matthew , Gu, Tianyu , Warren, Caleb , (2021) "Marketing Ideas_ How to Write Research Articles that Readers Understand and Cite" (Issue: 5, vol. 85). United States: Journal of Marketing.