Steven Huff

Faculty Member

Professor Steven Huff

Biography

Dr. Huff is currently an Associate Dean of the Woodbury School of Business at Utah Valley University and has also served in other academic leadership roles there including Interim Dean and Marketing Department Chair. He also teaches Product Management in the ExecEd program and marketing in the Executive MBA program at the Haas School of Business at UC Berkeley as a Visiting Associate Professor of Marketing.

With a deep passion for exceptional management education, he has taught over 4,000 students in over 100 sections in 8 different executive, graduate, and undergraduate programs at 5 different universities. He holds one teaching award from UC Berkeley, four university-wide teaching awards from UVU, and an award for the top university-level teacher in the State of Utah. He is a co-creator of the digital marketing degree and full-time MBA program at UVU. During his career, he has taught 15 different courses, 13 of which he designed himself and were new to the program in which they were taught.

Education

PhD, University of California, Berkeley, 2008

Major: Business Administration

MBA, Brigham Young University, 2002

Major: Business Administration

BS, Utah State University, 1998

Major: Computer Engineering

Teaching

MKTG 6400

Technology Marketing and Customer Experience, Spring 2022

Presentations

Huff, Steven (Presenter & Author), 2013 Global Business & International Management Conference, "The Z-Effect: Why Good is Good, but Better is Better", The Journal of Global Business Management, The Journal of International Management Studies, and The Journal of Human Resource and Adult Learning, Portland, OR. (August 11, 2013)
Huff, Steven , Finance and Econ Seminar, "When Consumer Researchers Can Benefit from Economic-Style Experiments", Finance/Econ Department at UVU, UVU. (March, 2013)

Scholarly/Creative Works

Huff, Steven , Beckett, Simon , (2021) "Money on the Table_ A Case Study in Increasing Revenue through Menu Order" (Issue: 3, vol. 9). London: Journal of Digital & Social Media Marketing. https://www.henrystewartpublications.com/jdsm/v9
Parkin, Nathan M, Huff, Steven , Beckett, Simon , (2020) "Peculiar or Puzzling? How Curiosity Type Influences Image and Text Advert Responses" (Issue: 2, vol. 8). London: Journal of Digital & Social Media Marketing. https://www.henrystewartpublications.com/jdsm/v8
Huff, Steven , Johnson, Aaron C, Reed, David , (2014) "Clicking Through Overload_ When Choice Overload Can Actually Increase Choice" (Issue: 1, vol. 16). United Kingdom: Journal of Direct, Data and Digital Marketing Practice.
Huff, Steven , Aref, Fariborz , (2014) "Seeing Stars_ How the Mere Presence of Ratings Influences Willingness to Pay" . Oklahoma City, OK: American Journal of Business and Management.
Huff, Steven , Alhabeeb, M. J., (2014) "The Z-Effect: Why Good is Good, but Better is Better" (Issue: 3 / 2014, vol. 6). Toronto, Ontario: International Journal of Marketing Studies. http://www.ccsenet.org/journal/index.php/ijms/article/viewFile/33452/20770
Huff, Steven , Barros, Rafael , (2014) "When Economic Experiments Can Help Consumer Research" (Issue: 5 / 2014, vol. 7). Toronto, Ontario: International Business Research. http://ccsenet.org/journal/index.php/ibr/article/viewFile/33774/20462

Awards

Outstanding Educator Award

UVU Alumni Association - May 3, 2019

Teacher-of-the-Year Award given by the UVU Alumni (a university-wide award) where one award is given per school each year (7 in all).

Presidential Awards of Excellence - Teaching

Utah Valley University - January 26, 2018

An award given by the president of the UVU to recognize years of exceptional teaching.

Utah Best of State 2017 - College/University Teacher

Best of State - May 15, 2017

This award is given by the best of state organization in Utah to the best college teacher in the state.

Wolverine Achievement Award - Full-time Faculty

Utah Valley University Student Association - April 3, 2014

University-wide award for teaching given to one full-time faculty per year from the student association.

Outstanding Educator of the Year

UVU Alumni - April, 2013

Teacher-of-the-Year Award given by the UVU Alumni (a university-wide award) where one award is given per school each year (7 in all).