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Mitchel Murdock

Faculty Member

Dr. Mitch Murdock

Biography

Marketing Department Chair 2022 - Present
Woodbury School of Business, Utah Valley University

Associate Professor of Marketing 2021 - Present
Woodbury School of Business, Utah Valley University

Assistant Chair, Marketing Department 2019 - 2022
Woodbury School of Business, Utah Valley University

Assistant Professor of Marketing 2016 - 2021
Woodbury School of Business, Utah Valley University

Distinguished Research Fellow 2016 - 2019
Vivint SMARTLab, Utah Valley University

Selected Publications

Onel, Naz, Avinandan Mukherjee, Nicole Bieak Kreidler, Estela M. Diaz, Pia Furchheim, Shipra Gupta, Jessica Keech, Mitchel R. Murdock, Qin Wang (2018). ?Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption.? Psychology & Marketing, 1-14. Winner of the Thomas C. Kinnear Award for the article that make the most significant contribution to the understanding of marketing and public policy issues within a three-year time period.

Murdock, Mitchel R., and Priyali Rajagopal (2017). ?The Sting of Social: How Emphasizing Social Consequences in Warning Messages Influences Perceptions of Risk.? Journal of Marketing, 81(2), 83-98.

Bahl, Shalini, George R. Milne, Spencer M. Ross, David Glen Mick, Sonya A. Grier, Sunaina K. Chugani, Steven S. Chan, Stephen Gould, Yoon-Na Cho, Joshua D. Dorsey, Robert M. Schindler, Mitchel R. Murdock, and Sagine Boesen Mariani (2016). ?Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being.? Journal of Public Policy and Marketing, 35(2), 198-210.

Murdock, Mitchel R., and Priyali Rajagopal (2016). Blowing Smoke: How Appeal Type Influences Subjective Norms and Intentions to Consume Electronic Cigarettes. In Daniel J. Howard (Ed.), The Psychology of Consumer and Social Influence: Theory and Research, (49-64). New York, NY: Nova.

Education

PhD, University of South Carolina, 2016

Major: Business

BS, Brigham Young University, 2008

Major: Business Management

Teaching

MKTG 3660

Digital Marketing, Spring 2025

MKTG 3660

Digital Marketing, Spring 2025

Presentations

Pendarvis, Nicholas (Author Only), Murdock, Mitch (Presenter & Author), Society for Consumer Psychology Annual Winter Conference, "The Path to Financial Peace_ Understanding Cultural Meanings Within the AntiConsumer Debt Subculture", Society for Consumer Psychology . (March, 2020)
Harding, Dustin (Presenter & Author), Murdock, Mitch (Author Only), American Marketing Association Winter Academic Conference, "Now Presenting the Undistinguished Achievement Award_ How Relative Standing Creates Exceptional Outcomes From Recognizing Unexceptional Sales Associates", American Marketing Association, San Diego. (February 16, 2020)
Pendarvis, Nicholas (Presenter & Author), Murdock, Mitch (Author Only), Upadhyaya, Shikha (Author Only), Consumer Culture Theory Conference 2019, "The Path to Financial Peace_ Understanding Cultural Meanings Within the Anti-Consumer Debt Subculture", Consumer Culture Theory Consortium, Montreal, Canada. (July 17, 2019)
Carter, Kealy (Presenter & Author), Jayachandran, Satish (Author Only), Murdock, Mitch (Author Only), JACR Conference on the Prosocial Consumer, "The Impact of Firm Sustainability Reputation on Sustainable Consumption", Journal of the Association for Consumer Research, Whistler, BC, Canada. (June 15, 2018)
Onel, Naz , Mukherjee, Avinandan , Kreidler, Nicole , Díaz, Estela , Furchheim, Pia , Gupta, Shipra , Keech, Jessica , Murdock, Mitch , Wang, Qin , Transformative Consumer Research, "An Eclectic Approach to Understanding Sustainable Consumption_ Implications for Marketing and Public Policy", The Assocation for Consumer Research, Cornell University. (June 19, 2017)
Carter, Kealy (Presenter & Author), Jayachandran, Satish (Author Only), Murdock, Mitch (Author Only), 2017 Winter AMA Conference, "Firm Sustainability Reputation, Construal Level and Sustainable Consumption", American Marketing Association, Orlando. (February 18, 2017)

Scholarly/Creative Works

Harding, Dustin , Murdock, Mitch , (2022) "Now presenting the undistinguished achievement award_ how relative standing creates exceptional outcomes from recognizing unexceptional sales associates" . Journal of personal selling & sales Management.
Carter, Kealy , Jayachandrin, Satish , Murdock, Mitch , (2021) "Building A Sustainable Shelf_ The Role of Firm Sustainability Reputation" . Journal of Retailing.
Raju, Sekar , Rajagopal, Priyali , Murdock, Mitch , (2021) "The moderating effects of prior trust on consumer responses to firm failures" . Journal of Business Research.
Irmak, Caglar , Murdock, Mitch , Kanuri, Vamsi , (2020) "When Consumption Regulations and Warning Labels Backfire_ The Role of Political Ideology" . Journal of Marketing Research.
Onel, Naz , Mukherjee, Avinandan , Kreidler, Nicole Break, Díaz, Estela M., Furchheim, Pia , Gupta, Shipra , Keech, Jessica , Murdock, Mitch , Wang, Qin , (2018) "Tell me your story and I will tell you who you are_ Persona perspective in sustainable consumption" . Psychology and Marketing.
Bahl, Shalini , Milne, George , Ross, Spencer M., Mick, David G., Grier, Sonya A. , Chugani, Sunaina K., Chan, Steven , Gould, Stephen J. , Dorsey, Joshua , Cho, Yoo-Na , Schindler, Robert M., Murdock, Mitch , Mariani, Sagine B., (2016) "Mindfulness: Transforming Consumer Well-Being at the Intersection of Marketing and Social Conditions" . Journal of Public Policy and Marketing.

Awards

Provost Award of Excellence 2023

Academic Affairs - April 20, 2023

This award is the highest honor given by Academic Affairs, to exceptional UVU employees, acknowledged by your peers to be outstanding in your profession and embody the exemplary character traits and work ethics. Academic Affairs is honored to recognize the excellent work you do for UVU.

Stukent Professor of the Month

Stukent - August, 2022

At Stukent, our mission is to help educators help students help the world. We build innovative courseware and simulations that prepare students for professional roles. Each month, Stukent highlights a standout higher education professor who uses our products in the classroom and exemplifies our core values.

Woodbury School of Business Dean’s Award of Excellence for Scholarship

Woodbury School of Business - May 7, 2021

Thomas C. Kinnear Award

Journal of Marketing and Public Policy - August 10, 2019

Recognizes an article in the Journal of Public Policy & Marketing that makes the most significant contribution to the understanding of marketing and public policy issues within the most recent three year time period.

Office of Teaching and Learning Best Delivery Award - Third Place

Office of Teaching and Learning - UVU - March 8, 2019

The Best Delivery award is given to instructors who demonstrate engaged learning within their online course. The Best Delivery award is given based on what instructors do to support their students within an online course.

Faculty Senate Faculty Excellence Award

Faculty Senate - February 27, 2019

The purpose of the Faculty Senate Faculty Excellence Award is to recognize full-time and adjunct faculty who have made significant contributions to UVU's mission through demonstrated excellence in teaching, scholarship, and service.