To establish this reputation, we will first take stock of where we are. Second, we will identify and pursue opportunities to increase the quantity and quality of our interactions in the higher education community. Examples of interactions include: 

1. Giving presentations at conferences. 
2. Networking with people in other organizations. 
3. Showing off innovations.  
4. Generating new intellectual property.  
5. Writing articles for EDUCAUSE. 
6. Publishing papers in journals.  

Over time, our efforts will speak for themselves, and we will become known and respected in the industry.