The Certificate of Proficiency in Product Management includes courses that teach product management, marketing research, data collection and analysis, marketing fundamentals, customer behavior, and services marketing including SaaS marketing. Certification signals product management capability to current employers. The certificate provides an opportunity for professionals to retool and stay current with ever-changing industry trends.
Total Program Credits: 18
| Discipline Core Requirements: | 18 Credits | ||
| MGMT 2400 | Data Analytics for Business 1 | 3 | |
| MKTG 3600 | Principles of Marketing | 3 | |
| MKTG 3700 | Fundamentals of Product Management | 3 | |
| MKTG 3630 | Services Marketing | 3 | |
| MKTG 3620 | Consumer Behavior | 3 | |
| MKTG 4600 | Customer Experience | 3 | |
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Notes:
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Graduation Requirements:
This graduation plan is a sample plan and is intended to be a guide. Your specific plan may differ based on your Math and English placement and/or transfer credits applied. You are encouraged to meet with an advisor and set up an individualized graduation plan in Wolverine Track.
| Semester 1 | Course Title | Credit Hours |
| MGMT 2400 | Data Analytics for Business | 3 |
| MKTG 3600 | Principles of Marketing | 3 |
| Semester total: | 6 | |
| Semester 2 | Course Title | Credit Hours |
| MKTG 3700 | Fundamentals of Product Management | 3 |
| MKTG 3620 | Consumer Behavior | 3 |
| MKTG 3630 | Services Marketing | 3 |
| MKTG 4600 | Customer Experience | 3 |
| Semester total: | 12 | |
| Degree Total | 18 |
The Business Marketing department is in the Woodbury School of Business. To find the most up-to-date information, including Program Learning Outcomes for degree programs offered by the Business Marketing department, visit their website.
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