Brad Plothow

Director, Publications & Marketing

Utah Valley University

DISTINCTIONS
-    Winner of national and regional writing awards (SPJ, Mark of Excellence)
-    Outstanding Graduate and Outstanding Senior (USU JCOM 2006)
-    Deseret News Scholar (USU 2006)
-    President of high school senior class

PROFESSIONAL EXPERIENCE
Utah Valley University, October 2008 - present
    Position: Director of Publications & Marketing
   Responsibilities: Manage department of six; direct written communication for University Marketing & Communication, including press releases, marketing materials and publications; editor of alumni magazine; secondary spokesperson for institution; maintain and develop UVU brand and identity.
   Notes: Member of Strategic Directions Advisory Committee (SDAC), Inauguration Committee, Recruitment Marketing Committee, Communications Quality Improvement Team, UVU Magazine Committee, and others; streamlined production processes for major publications; assisted development and implementation of three-part “Engage” marketing campaign.

MediaOne of Utah, January 2007 - October 2008
    Position: Managing Editor
   Responsibilities: Developed, from conception to delivery, new products for Magazines & Custom Publishing division; managed products editorially; developed and maintained new brands; managed external communication for MediaOne and, as needed, for partners The Salt Lake Tribune and Deseret News; coordinated market research functions for sales staff and executive team.
   Notes: Promoted from Communications Specialist after only seven months; managed transition of quarterly business magazine, Utah CEO, to monthly frequency; developed brand-management strategy for homegrown editorial products; trained sales staff of more than 100 on use of PrimeNEXT market research software; wrote white paper for executive team, including board of directors, regarding multimillion-dollar losses in classified advertising revenue; interviewed prominent business figures, including Gov. Jon Huntsman, Larry H. Miller, Josh James and Lane Beattie.

The Herald Journal, August 2005 – January 2007
    Position: Sports Writer
   Responsibilities: Wrote for sports section and others, including Cache Magazine, as assigned; used Quark, Photoshop and InDesign software to paginate sports section; produced quality work with unblemished record for meeting extremely tight deadlines.
   Notes: Promoted from part-time writer to full-time after only three months. In addition to writing for assigned beats, I enterprised several stories, including an investigative piece on unsatisfactory work performed by a government contractor.

EDUCATION
Utah Valley University, January 2005 – December 2006
    Degree: Bachelor of Science (Journalism & Communication)
    GPA: 3.8 (magna cum laude)
   Notes: Interned on Capitol Hill for U.S. Rep. Michael K. Simpson; worked for V.P. for Research Office as communications assistant, contributing to notable projects including USTAR funding legislation; awarded Transfer Presidential and Deseret News scholarships; named Outstanding Senior and Outstanding Graduate for my department.

Dixie State College, January 2003 – December 2004
    Degree: Associate of Science
    GPA: 3.78 (cum laude)
   Notes: Section editor for college newspaper; freelance writer for local daily newspaper; tutor for Writing Center and CIS; awarded leadership, journalism and full-tuition academic scholarships.

Pine View High School, 1998-2000
    GPA: 3.77 (high honors)
   Notes: President of senior class; executive council; served in elected and appointed positions at Utah Boys State; letterman in football and track; named top performer for Panther Power Club (athletic training); managed major sports marketing event that included procurement of sponsors.